About CAKE

Our Mission

At CAKE, we believe the wedding and event industry thrives when the right people come together.

Our mission is to connect professionals through thoughtful, trust-based relationships — helping them build strong teams, sustainable businesses, and careers that truly support a fulfilling life.

Created by and for event professionals, CAKE is grounded in care, community, and real-world experience. We grow as our users grow — evolving to meet their needs, support their goals, and enrich the way they work.

What We Do

CAKE helps wedding and event professionals find the right people — quickly, clearly, and with confidence.

We connect freelancers with planners, photographers, and creative teams who care about quality, collaboration, and alignment. Whether you're looking to staff one event or expand your go-to team, CAKE makes the process seamless — with every connection built on mutual respect and shared standards.

While we're starting with staffing, our long-term vision is much bigger: a connected hub for opportunity, collaboration, and trusted relationships throughout the industry.

Our Story

The wedding industry runs on relationships. But behind the scenes, the process of building and supporting a great team is often overwhelming, chaotic, and unreliable. We've lived that firsthand — and we built CAKE to change it.

As experienced professionals in the luxury event space, we were frustrated by the lack of infrastructure to support the caliber of work the industry demands. So we set out to reimagine how professionals connect and collaborate — starting with staffing and expanding into a broader vision for the future of the industry.

CAKE was created to make the process of finding trusted help feel effortless. But at its core, it's about something bigger: building a stronger, more connected industry from the inside out.

We're building slowly, intentionally, and with a high bar — because the right foundation matters. And this is just the beginning.

We're honored to have you here.